Saturday, 21 July 2018
Everyone in business requires new clients and it is a dream to land high paying clients. However, dreaming of landing new clients is not enough, getting the prospects to find you is paramount.
Google is the biggest search engine and it has become a tool used used by many to search for businesses that can offer them services they require. So the smart thing to do is to make sure your business or blog can be found in Google.
Another point to note is that your prospects must be convinced they can do business with you. This is done by building relationship with them.
So how does article writing fit into all these?
To land new clients you have to note the following when writing articles for your business:
1. Ensure your articles are optimized for the search terms your prospects use when looking for offers online.
2. Publish your articles on authority sites with high Google page rank. This ensures web traffic
3. If your articles are well optimized, some of them will appear on the first page of Google.
4. Been on the first page of Google gives visibility to your services. Your articles provide detailed information about your services which the prospects are likely to check. Another advantage this gives is that you will be seen as an authority.
5. Add link to an offer at the resource box section of your article. When prospects click on this link, they are taken directly to your website or mailing list.
6. Having an attractive website is essential and it is better to add an incentive for people to join your mailing list.
7. It is good to set up an autoresponder to send valuable content regularly to your mailing list. This builds relationship with them. With this relationship, trust is built. So if you promote any offer to them,they are likely to buy.
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Tuesday, 17 July 2018
Many small business owners ask this question often "what are the free methods I can use to promote my business online?". This is understandable because its not all businesses that have a huge budget for advertising.
In this article, I am going to show you 7 free strategies that you can adopt to promote your business online.
1. Been active on the social media
This is one of the easiest ways to spread the word about what you do. Share posts relating to your business. Setup your business page on LinkedIn, Facebook, Twitter, Google+ etc
2. Start a blog
Blogging remains one of the cheapest avenues to create awareness about your passion. Setup a blog and start creating content. Post fresh content often and gradually you'll begin to see traffic.
3. Put up videos on YouTube
YouTube is the second largest search engine after Google. Many people are spending time on YouTube these days making it a force to reckon with when it comes to traffic. Create some videos about your business and upload it to YouTube
4. Join relevant online communities and contribute
This is very essential to the growth of your business. An example is Quora.com, a question and answer site. Quora boasts of seasoned business owner and professionals and its a pace to get knowledge and meet people.
5. Local listing
Setup local listings for your business. Google and Bing both offer free local listings that you can utilize.
Sunday, 15 July 2018
If you are planning to start a business in 2018, there are many factors you need to consider. Such factors include advertising, finance, team and branding. Another critical factor is that you need to have some expertise in the field you plan to do business.
One of the first steps to build a brand is through having a logo that represents your business. However, this is not just the only way to build your brand. Having a reputaion for quality service, value and great experience will go a long way in bulding your brand and eandearing your business to the heart of your customers. This will evetually lead to customer loyalty.
What is Branding?
Branding simply is the advertising or promotion of a company. Branding converts creative ideas to a great experiece. Branding helps to build credibility and trust for a busines and this results into more sales as customers repatedly patronise a brand they can trust.
Brand Building Strategies
1. Get a great Logo and target the right audience
While planning on your branding strategy, one of the questions that needs answer is your audience, who really are you targeting? How do you want people to perceive your brand?
The first point of call for most people to identify your brand is through your logo. So attention must be paid to the design of a great logo, the colour and the design concept. It is always advisable to hire a good logo designer who will be able to interpret your brand. This is because the logo plays an important role in the branding process.
It is also good to have a simple and memorable tagline which define the brand.
2. Social Media Networking
We are in the era of social media and leveraging on this will help to promote any brand. Building relationship with customers over the social media will go a long way in improving the brand reputation. A positive review or testimonial from a satisfied customer could be an avenue for new customers to trust the brand.The more value you show people, the more they will return to you.
3. Organizing Events and Promotional Campaigns
Organizing online and offline events will help your customers to know you better. For online events, you could share the link to a product launch or an informative video. Other online avenues you can explore include Facebook,Twitter and other websites. The idea it to organize a big event, gather a huge crowd and share a new product with them. It is also good to give freebies to get customer loyalty.
Saturday, 14 July 2018
Article marketing has proven to be one of the best avenues to increase brand visibility and web traffic. It comes with enormous benefits for small businesses that could not afford a huge budget for online advertising and marketing. If your business is yet to invest in article marketing, the following are major reasons why you have to consider it:
1. Helps You Reach Your Target Audience
Article marketing helps you to reach your target audience i.e your target customers. Mostly, before people decide to make online purchase, they first check articles on online directories for articles relating to the product or service they want to purchase. After reading the article, if the individual is convinced about the benefits of the of the product, the next step is to make a purchase by clicking the link to the companies' website ad complete the transaction.
This also is one of the benefits of a small businesses having a blog. Just as above,content relating to the product or service you offer is constantly uploaded. Potential customers see this and makes a purchase thereby increasing your profit.
2. It is cost effective
The most cost-effective means of online advertising for small businesses is article marketing. Many business owners have availed themselves of this avenue by blogging about their product/service. You can either write the articles by yourself or for a small company, outsource the it. In any case, it is still cheaper and more cost effective than other method of online advertising.
3. Establishes Your Authority and Brand Awareness
Article marketing establishes your authority as people tend to see you as an expert. This is as a result of the wealth of information presented in your articles. This also creates a strong brand awareness as more people will rather like to deal with an expert.
4. Web Traffic
Consistently posting quality content about your brand draws traffic to the business website. This traffic continues perpetually. One other factor that helps web traffic from content is lenght of article. A 2,000 word article will draw more traffic than a 300 word article because Google loves longer content. Also, sharing your article on social media increases more traffic to the business website
The purpose of any business is to make profit. Article marketing helps you reach your target audience and increase sales. Often, some Individuals who read your articles and are convinced about your product or service and makes a purchase.
Friday, 13 July 2018
Content marketing over the years has remained a powerful strategy used by corporate and small businesses alike to build brand reputation, awareness and acquire new lead.
From one year to another, it is evident that businesses have attributed their growth to the success of their content marketing efforts.
However, the key to sustaining this success is the ability to foresee and identify evolving trends and embrace them and re strategize.
This article aims at identifying the content marketing trend for 2018 and how small businesses can position for them.
Article marketing remains one of the best avenues for small businesses to acquire new customers. One of the major benefits is that it does not require a large budget. However, attention must be paid to having original content because mega corporations like Apple, Facebook and Google are spending a fortune to get same original content. Therefore, small businesses should note that the competition is stiff. However, the good news is that content is still king irrespective of the size of business.
In order to get original content, it is imperative to hire a content team.
Still can't afford a team due to your budget or size of your business? Then hire a freelancer.
Video marketing is becoming a huge feature of content marketing. According to a forecast by Cisco, it is estimated that by 2019, about 80 percent of internet traffic will be attributed to video content. This view has been supported by many industry leaders and researchers.
User Generated Content
Investment in user-generated content is one of the recent trend in content marketing. The idea is to encourage loyal customers to become brand advocates. They do this by sharing their positive experience with the brand on social media.
The benefit of this strategy is that it produces social proof since people tend to trust a brand by the experience/recommendation of a friend or family member. This practice is common on Instagram where the #hashtag is used to create exciting stories.
Another benefit of user-generated content is brand visibility and user engagement.
Wednesday, 11 July 2018
This article is for those small business owners and bloggers who are in search for a new logo for their website/blog. Understandably, it can be tough getting it right when it comes to logos. As the site owner, you need to know what you have in mind and the type of image you want to project. Paying attention to details is of utmost importance.
So what are we to look out for in an ideal logo?
This is one of the core factors to llok out for while searching for a good logo. The design on a logo should not look too busy. A busy design is is one which contains multiple concepts. An ideal desing focuses majorly on the core concept that represents your brand while maintaining simplicity in others.
The message conveyed by a logo must be effective in the sense that it must sink in the mind. An ideal logo needs to be simple in design yet effective in appearance such that it registers in the mind. An example is the facebook logo. It is simple and very effective.
A logo needs to be appropriate for the brand it represents or else the logo will convey a different mesage entirely. For instance, having the symbol of fire in a logo meant to represent a building construction company conveys a message of danger and as such will not be appropriate for such brand.
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