Content marketing over the years has remained a powerful strategy used by corporate and small businesses alike to build brand reputation, awareness and acquire new lead.
From one year to another, it is evident that businesses have attributed their growth to the success of their content marketing efforts.
However, the key to sustaining this success is the ability to foresee and identify evolving trends and embrace them and re strategize.
This article aims at identifying the content marketing trend for 2018 and how small businesses can position for them.
Content Production
Article marketing remains one of the best avenues for small businesses to acquire new customers. One of the major benefits is that it does not require a large budget. However, attention must be paid to having original content because mega corporations like Apple, Facebook and Google are spending a fortune to get same original content. Therefore, small businesses should note that the competition is stiff. However, the good news is that content is still king irrespective of the size of business.
In order to get original content, it is imperative to hire a content team.
Still can't afford a team due to your budget or size of your business? Then hire a freelancer.
Video Marketing
Video marketing is becoming a huge feature of content marketing. According to a forecast by Cisco, it is estimated that by 2019, about 80 percent of internet traffic will be attributed to video content. This view has been supported by many industry leaders and researchers.
User Generated Content
Investment in user-generated content is one of the recent trend in content marketing. The idea is to encourage loyal customers to become brand advocates. They do this by sharing their positive experience with the brand on social media.
The benefit of this strategy is that it produces social proof since people tend to trust a brand by the experience/recommendation of a friend or family member. This practice is common on Instagram where the #hashtag is used to create exciting stories.
Another benefit of user-generated content is brand visibility and user engagement.
No comments:
Post a Comment