5 Major Benefits of Article Marketing for Small Businesses

Article marketing has proven to be one of the best avenues to increase brand visibility and web traffic. It comes with enormous benefits for small businesses that could not afford a huge budget for online advertising and marketing. If your business is yet to invest in article marketing, the following are major reasons why you have to consider it:

1. Helps You Reach Your Target Audience
Article marketing helps you to reach your target audience i.e your target customers. Mostly, before people decide to make online purchase, they first check articles on online directories for articles relating to the product or service they want to purchase. After reading the article, if the individual is convinced about the benefits of the of the product, the next step is to make a purchase by clicking the link to the companies' website ad complete the transaction.

This also is one of the benefits of a small businesses having a blog. Just as above,content relating to the product or service you offer is constantly uploaded. Potential customers see this and makes a purchase thereby increasing your profit.

2. It is cost effective
The most cost-effective means of online advertising for small businesses is article marketing. Many business owners have availed themselves of this avenue by blogging about their product/service. You can either write the articles by yourself or for a small company, outsource the it. In any case, it is still cheaper and more cost effective than other method of online advertising.

3. Establishes Your Authority and Brand Awareness
Article marketing establishes your authority as people tend to see you as an expert. This is as a result of the wealth of information presented in your articles. This also creates a strong brand awareness as more people will rather like to deal with an expert.

4. Web Traffic
Consistently posting quality content about your brand draws traffic to the business website. This traffic continues perpetually. One other factor that helps web traffic from content is lenght of article. A 2,000 word article will draw more traffic than a 300 word article because Google loves longer content. Also, sharing your article on social media increases more traffic to the business website

5. Sale
The purpose of any business is to make profit. Article marketing helps you reach your target audience and increase sales. Often, some Individuals who read your articles and are convinced about your product or service and makes a purchase.