Sunday 15 July 2018

3 Effective Brand Building Tips






If you are planning to start a business in 2018, there are many factors you need to consider. Such factors include advertising, finance, team and branding. Another critical factor is that you need to have some expertise in the field you plan to do business.

One of the first steps to build a brand is through having a logo that represents your business. However, this is not just the only way to build your brand. Having a reputaion for quality service, value and great experience will go a long way in bulding your brand and eandearing your business to the heart of your customers. This will evetually lead to customer loyalty.

What is Branding?
Branding simply is the advertising or promotion of a company. Branding converts creative ideas to a great experiece. Branding helps to build credibility and trust for a busines and this results into more sales as customers repatedly patronise a brand they can trust.

Brand Building Strategies

1. Get a great Logo and target the right audience
While planning on your branding strategy, one of the questions that needs answer is your audience, who really are you targeting? How do you want people to perceive your brand?
The first point of call for most people to identify your brand is through your logo. So attention must be paid to the design of a great logo, the colour and the design concept. It is always advisable to hire a good logo designer who will be able to interpret your brand. This is because the logo plays an important role in the branding process.

It is also good to have a simple and memorable tagline which define the brand.

2. Social Media Networking
We are in the era of social media and leveraging on this will help to promote any brand. Building relationship with customers over the social media will go a long way in improving the brand reputation. A positive review or testimonial from a satisfied customer could be an avenue for new customers to trust the brand.The more value you show people, the more they will return to you.

3. Organizing Events and Promotional Campaigns
Organizing online and offline events will help your customers to know you better. For online events, you could share the link to a product launch or an informative video. Other online avenues you can explore include Facebook,Twitter and other websites. The idea it to organize a big event, gather a huge crowd and share a new product with them. It is also good to give freebies to get customer loyalty.

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