Everyone in business requires new clients and it is a dream to land high paying clients. However, dreaming of landing new clients is not enough, getting the prospects to find you is paramount.
Google is the biggest search engine and it has become a tool used used by many to search for businesses that can offer them services they require. So the smart thing to do is to make sure your business or blog can be found in Google.
Another point to note is that your prospects must be convinced they can do business with you. This is done by building relationship with them.
So how does article writing fit into all these?
To land new clients you have to note the following when writing articles for your business:
1. Ensure your articles are optimized for the search terms your prospects use when looking for offers online.
2. Publish your articles on authority sites with high Google page rank. This ensures web traffic
3. If your articles are well optimized, some of them will appear on the first page of Google.
4. Been on the first page of Google gives visibility to your services. Your articles provide detailed information about your services which the prospects are likely to check. Another advantage this gives is that you will be seen as an authority.
5. Add link to an offer at the resource box section of your article. When prospects click on this link, they are taken directly to your website or mailing list.
6. Having an attractive website is essential and it is better to add an incentive for people to join your mailing list.
7. It is good to set up an autoresponder to send valuable content regularly to your mailing list. This builds relationship with them. With this relationship, trust is built. So if you promote any offer to them,they are likely to buy.
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